Businesses of all sizes including car rental firms, are looking for the best option to promote their product and services so that they can get customers and increase their sales. Cars are one of the most convenient and cost effective way of moving from one place to another and people often need to hire a car for their transportation needs . While newspaper and online media advertising can generate some leads and orders. Car signage and letting information which is easily available at high traffic locations will usually be the most common way to find a suitable car for hire.
While people residing in a city or town have their own means of transportation, usually people visiting the city or town will need to hire a car for reaching their destination. They will usually reach the city or town by air or rail and will look for suitable cars for hire at the airport or railway station. Hence a car rental company should ensure that their Car signage and letting information will be easily available and visible at the exit point of the airport, railway station or any other entry or exit point to the city like the bus terminus or seaport.
The Car signage and letting will include details of the locations where the vehicles are available for hire. Most commonly a phone number will be provided by the vehicle rental company which a potential customer can call to hire the car or even get more information. If the vehicles are available in the vicinity there will be signs to indicate the directions which the potential customer should take to hire the vehicle. Directions for finding the cars on rent can be useful when the customer cannot use their mobile phone due to a number of reasons like poor connectivity.
Depending on the marketing budget available, the Car signage and letting information will have details on the different types of cars available and the cost of hiring the cars. Often the car rental company will have a fixed charge for renting the vehicle for a day or a specific number of hours. If their car rental offer is especially attractive or lower than their rivals they can promote their offer with signage prominently at different locations in the city. The car signage colour and design should be attractive and easily visible even in crowded locations with a large number of signboards